Myrtle Beach, SC
Comprised of streetscapes as well as public parks leading to the Atlantic Ocean, the 21st Avenue Oceanfront PUD broke new ground with solutions for this flagship coastal Myrtle Beach destination.
Part of a major urban renewal development project along Ocean Boulevard and 21st Avenue North, leading up to US Highway 17, Environmental Concepts worked closely with the design team and our client, the City of Myrtle Beach, to assure that decisions being made fit the objectives of the project and met the needs of the end-users.
Environmental Concepts helped to lead a team of elected officials, city staff, and design professionals as we toured various major urban cities throughout the Southeastern United States to gain an understanding of what makes a particular urban space successful and reflect upon what is unique about the Grand Strand that must be translated through our design solutions so as to not be just another generic, Main Street-anywhere-USA project when completed.
With a repeating vocabulary of coastal-inspired construction elements, the design provides for a durable, elegant solution – including replacing the existing narrow sidewalks and burying the overhead power lines. In the course of our research and design, the local electric utility, Santee Cooper, was convinced to add a brand new streetlight fixture and pole to their collection – further embracing the character of the Atlantic Ocean within this urban core of Myrtle Beach.
To distinguish Anderson Park from every other palm tree-lined property along the oceanfront, Environmental Concepts coordinated with two manufacturers while designing the iconic planter-topped obelisks which now define the beachfront gateway for this public space.
Teeming with tourists and year-round residents, these unique public resort spaces are highly utilized by a variety of successful businesses now fronting on safe, comfortable, spacious parks, and walkways.